Enabling Data-Driven Decisions

Why is Intouch Analytics so obsessed with translating data into value? Because when you do that and do it well, you can sharpen strategies. Strengthen tactical execution. Optimize performance. And you can do it all through Easy-2-Consume (E2C) insights that are actually acted upon. Intouch Analytics was designed to appeal to marketers, not other analysts. That’s why we develop stories based on, and supported by, the data. Stories that speak to the patient and the healthcare professional. Stories that make for engaging campaigns and stellar brand strategy. Stories with a common arc: a “what,” a “so what,” and a “now what,” with insights you can use to drive business goals.

Our Origin Story

How the Experts in Analytics Became Part of the Group

about intouch analytics computer

Our CEO and founder, Faruk Capan, was born and raised in Turkey. He came to the United States – and the University of Central Missouri – for graduate studies. After an internship at pharmaceutical company Marion Merrell Dow (now Sanofi), Faruk landed at Teva Marion Partners (now Teva), where he built the first-ever online patient portal, MSWatch. The first website of its kind, it was a major innovation in the 1990s – as well as a major challenge, as the team learned to manage entirely new ways of communicating with patients.

Intouch Analytics never stops making an impact through insights, performance, and optimization.

With MSWatch, Faruk learned the invaluable ins and outs of medical, legal, and regulatory reviews. He tested boundaries. And he badly wanted to keep innovating. Very badly. So badly that he would occasionally go rogue and break rules. Finally, his boss said these fateful words: “I don’t want to fire you. But maybe you should start your own company.” With no detailed plan, a six-month-old baby, and little more than a dream, Faruk quit his job and founded Intouch in 1999.

Ever since that first pharma patient portal, Intouch has had many other “firsts” – more than we can mention here – leading the pharma industry through innovation. In 2018, Intouch reorganized to become Intouch Group, a parent organization representing multiple agency affiliates with a diverse suite of full-service capabilities. Intouch Analytics was created as a stand-alone analytics practice to convert data into both value and opportunity for Intouch Group clients.

Aaron Uydess leads Intouch Analytics with a passion for storytelling and 15+ years’ client-side experience. Under his guidance, we keep a “client” lens on everything we do, shaping the services and support we give to brand teams and COEs. Today, Intouch Analytics is part of a powerful global presence in healthcare marketing, a five-time pharma agency of the year winner, a five-time best place to work, and one of the top 20 most creatively awarded healthcare agencies

After 20+ years and a history of great work and tremendous growth, Intouch doesn’t sound much like a start-up anymore. But Faruk still approaches our business as one to ensure we continually adapt, evolve, and grow. It’s why we continue to champion our unique capacity for seeking and embracing change, our tenacity in taking on major challenges and our commitment to true innovation.

Our Purpose

Our Why, Who
We Are & What
We Stand For



Select a value to reveal more.

Live to Learn

Be curious, welcome change,
and invest in personal

Be a Team Player

Embrace collaboration and
have each other’s backs.

Champion the Work

Fight for the innovative, the
bold, the captivating.

Build Lasting Relationships

Foster genuine connections
with clients, partners, and
each other.

Hold Ourselves Accountable

Say what we mean and do
what we say.

Intouch Analytics Leadership: Client Experience, Client-Centric