Creative Blogs


Want Great Craft? Get Audacious

What’s the movie “Titanic” got to do with producing great advertising? Nicholas Capanear — Intouch’s craft evangelist — has the answers.


Evolving Beyond Human-Centered Design

The design community has let human-centered design run amuck. Find out what pharma marketers can do to course-correct.


In Healthcare Advertising, Craft Isn’t Optional Anymore

Intouch executive director of craft, Nicholas Capanear says healthcare advertising is awakening to the need for craft. Learn more about Capanear, his take on the role of creativity and why there’s no going back to the way it was before.


Intouch Creative VP Chosen for Clio Health Awards Jury

Award-winning Intoucher Ron Larson will draw on his 25+ years of creative experience to help select the best creative in the prestigious Clio Health category. Read on to learn more about Ron and the Clios.


Do Creatives Have a Love Language? A Relationship Guide

Cultures are like relationships – strongest, most productive, and ultimately most positive when people truly understand each other. Get our tips for great results when working with your pharma marketing creative team.


Intouch Creatives on Super Bowl LV Ads: From High Fives to Face Palms

What was eye-roll inducing and what was inspiring? What was fire, and what was an abysmal flop? We asked several Intouch creative leads to give us their thoughts on the winners and losers this year — opinions may vary — check out their responses here.


Craft Matters – Intouch’s New CCO on Creating Creativity

Craft matters, and it is the next frontier in our industry. Susan Perlbachs, Intouch Group’s new CCO, talks about what it takes to create healthcare marketing that can stand up and hold its own next to the most beautiful and inspirational ads anywhere ­– in any category.


Intouch Wins Big at KC Addys With 5 Creative Awards

Intouch has earned many awards over the years, but this time our creative chops get recognition outside the world of pharma. Read on to learn more!


Super Bowl Ads: Intouch Creatives Declare Jeep & Google Spot-On, Audi Tone Deaf

Super Bowl LIV was this past Sunday, and while some (okay, most) viewers are there for the game – Go, Chiefs!! — others tune in for the commercials, which are famously over the top and outrageously expensive to produce. We asked the creative minds at Intouch to weigh in on what worked and what wiped out.


Intouchers Recognized in MM&M Vaccine Campaign Challenge

As cases of measles continue to be reported around the United States, our own industry was recently inspired to launch a challenge: Medical Marketing & Media (MM&M) asked readers to “use their considerable brain power to design marketing collateral to convince people to get their vaccinations.” Nearly 100 submissions were judged through a popular vote, […]

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