Creative Blogs


Intouch’s Latest Creative Campaign Focuses on What’s NEXT

We’re brimming with craft at Intouch, and our latest campaign — which symbolizes our unique approach to solving client challenges in creative ways others can’t imagine — dials it up to eleven. Learn more here!


New Intouch Short Film Envisions the End of Plaque Psoriasis

In honor of World Psoriasis Day, “The Last Plaque” is a film that imagines a day when those suffering from plaque psoriasis are free to live the lives they’ve been missing.


Intouch Chats With MM+M on Recent Breast Cancer Project

The industry pub recently spoke with two Intouchers behind the “Erase the Line” campaign, which is designed to combat healthcare disparities Black women face. Read on to learn more.


Intouch Campaign Spotlights Genetic Disorder Affecting Kids

Duchenne MD is an incurable and fatal genetic disorder that gradually makes the body’s muscles weaker. Find out how we brought attention and helped raise funds for research to end this disease.


Want Great Craft? Get Audacious

What’s the movie “Titanic” got to do with producing great advertising? Nicholas Capanear — Intouch’s craft evangelist — has the answers.


Evolving Beyond Human-Centered Design

The design community has let human-centered design run amuck. Find out what pharma marketers can do to course-correct.


In Healthcare Advertising, Craft Isn’t Optional Anymore

Intouch executive director of craft, Nicholas Capanear says healthcare advertising is awakening to the need for craft. Learn more about Capanear, his take on the role of creativity and why there’s no going back to the way it was before.


Intouch Creative VP Chosen for Clio Health Awards Jury

Award-winning Intoucher Ron Larson will draw on his 25+ years of creative experience to help select the best creative in the prestigious Clio Health category. Read on to learn more about Ron and the Clios.


Do Creatives Have a Love Language? A Relationship Guide

Cultures are like relationships – strongest, most productive, and ultimately most positive when people truly understand each other. Get our tips for great results when working with your pharma marketing creative team.


Intouch Creatives on Super Bowl LV Ads: From High Fives to Face Palms

What was eye-roll inducing and what was inspiring? What was fire, and what was an abysmal flop? We asked several Intouch creative leads to give us their thoughts on the winners and losers this year — opinions may vary — check out their responses here.

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