Healthcare Marketing Blogs


On Speakers Programs and PhRMA’s Updated Ethics Code

Learn about the updates and how Intouch develops memorable and impactful speaker programs while staying within the guardrails.


Inclusive Marketing: 7 Considerations for Reaching Underrepresented Audiences

Consumers are flocking to brands that mirror real-world demographics, and marketers who continue to exclude and stereotype are doing so at their own risk. How is your brand ensuring inclusivity in its marketing efforts?


Trans Healthcare: How Pharma Marketers Can Positively Impact This Underserved Community

In this POV, you’ll learn about the hurdles transgender people face in seeking care, and how pharma marketers can help clear the path.


The Benefits of Neurodivergence

About one in seven people is neurodiverse. What does this mean? Why is it a good thing? And how should it affect our work as healthcare marketers?


Drug Pricing Reform: Never Out of the Headlines

Drug pricing is not going to disappear from legislators’ desks, and even big-business-friendly politicians have pharma in their sights. Learn more about what pharma marketers need to know and do in this climate.


Reaching LGBTQ+ Audiences With an Inclusivity Assessment

Today, a growing percentage of Americans identify as LGBTQ+, and support for this diverse community is on the rise. What is your brand doing when it comes to thinking and acting inclusively?


The Future of Virtual Conferences: Intouch Looks at ASCO

A great deal of creativity and investment went into 2020 virtual conference efforts, so what comes next? Get Intouch’s takeaways from one of the world’s largest cancer research meetings to make sure your brand gets it right going forward.


Anti-Asian Racism and Its Effects on Healthcare

AAPI Heritage Month may be coming to a close, but the challenges Asian Americans and Pacific Islanders face are far from over. How is your brand helping to effect change?


The Mental Health Epidemic of 2021: Cause, Effect, Solution

It’s more important than ever that healthcare brands ensure information is factual, comprehensible, and available. Learn how your brand can support patients, caregivers, and HCPs when they need it most.


Once in a Lifetime: Customer Experience at Momentous Moments

Our work is always about momentous moments. To most effectively — and memorably — meet those moments, pharma marketers can take a lesson from Disney.

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