Why Your Brand Needs a Backlink Strategy, Stat
Backlinks are like online “street cred”; they can boost a site’s authority and help move it up the ranks of a search engine results page. Pharma brands that neglect implementing a link-building strategy are missing opportunities their competitors may not.
Google Removes Average Position Metric: Now What?
Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad typically rank[ed] against other ads. This rank determine[d] in which order ads appear[ed] on the page.” Average positions 1-4 appeared on the first […]