It’s been quite a year – we know you may have missed some of the 100+ posts we’ve published! So we’re making it easy for you to catch up on the very best. Here are our top 10 most-read healthcare marketing articles of 2021, as determined by you, our readers!
10. Intouch Steps Up to Combat Healthcare Disparities Faced by Black Women (October 5). Working with the Chrysalis Initiative and its founder Jamil Rivers, Intouch created the Erase the Line campaign to work toward erasing the line of inequity in breast cancer care.
9. Mental Health: A Central Theme of SXSW 2021 (March 30). At the annual tech conference, speakers discussed the toll that the pandemic is taking on mental health, and what can be done to help.
8. Physicians Remain Hesitant to See Reps (June 23). Discussing data on HCPs’ disinterest in having sales reps come back into their office practices for meetings.
7. Addressing Inequity: A Central Theme of SXSW 2021 (March 23). At the annual tech conference, speakers discussed ideas to address logistical unfairness and systemic bias to improve health outcomes.
6. Trans Healthcare: How Pharma Marketers Can Positively Impact This Underserved Community (August 5). How pharma marketers can help improve the experiences facing transgender individuals when they seek healthcare.
5. Creating Authentic Relationships Between Brands and Audiences (April 22). Healthcare marketing means understanding where our patients and HCPs are and what they’re going through.
4. Marketing to HCPs as We Emerge From the COVID-19 Pandemic (April 6). How to better convey important information to burned-out healthcare professionals.
3. Digital Wearout: Pandemic Fatigue Hits Advertising (January 26). The old ways aren’t working; here are the pitfalls to avoid and the new approaches to take.
2. Inclusive Marketing: 7 Considerations for Reaching Underrepresented Audiences (August 10). Every brand has an audience that is significantly impacted by a condition, but it is bundled into the general audience without consideration of their unique motivators, barriers, or media consumption habits.
1. Concierge Medicine: The Good, the Bad, and the Ugly (January 28). The growing trend of subscription-based healthcare, and its ramifications for pharma and patients.