A Revolutionary AI Use Case in Healthcare Communications: KOL “Digital Representations”

Download this POV to learn insights from research on the perceptions of AI-generated videos, specifically digital representations of KOLs.

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03|15|24

The Power of Co-Creation in Cultivating Authenticity

In a recent article published by Med Ad News and PharmaLive.com, Hattie Stearns, Senior Director of Experience DesignOps, provides five key takeaways she observed as a brand and design lead at SXSW 2024.

03|13|24

SXSW 2024 Insights: Why the Greatest Risk a Brand Can Take Is Being Ordinary, Part 1

In this blog, Hattie Stearns, Senior Director of Experience DesignOps, delves into several key trends and insights from Day 1 of the conference, including the importance of building authentic immersive experiences that enable human connection, how the best brands create communities, and why the greatest risk a brand can take is being ordinary.

03|05|24

How Subscriptions Are Changing the Way We Consume and Advertise on Social Media

In a recent article published by Med Ad News and PharmaLive.com, Justin Chase, EVP, Media, highlights why privacy on social media comes with a price and how subscriptions are changing how we consume and advertise on social media. Read more.

02|14|24

How the New Media Landscape Is Rendering Traditional Media Agencies Obsolete

Is your brand positioned for success in today's media landscape? In this blog, Justin Chase, EVP, Media, explains how the new media landscape is rendering traditional media agencies obsolete and what you can do to take advantage of these trends.

02|12|24

Who Won the Super Bowl and More Importantly Why?

In this blog, John Kenny, EVP, Managing Director, Strategic Planning, analyzes which brands stood out in the Super Bowl LVIII commercials and why.

01|19|24

We All Have Data. Now What?: Finding Your Edge in the Algorithmic Age

Now, more than ever, inspiration is at a premium. In this blog, learn what you can do to help your business outpace the competition in this data-rich age.

01|09|24

AI IN LIFE SCIENCES MARKETING: Execs Dish on the Potential Benefits and Perceived Barriers

At EVERSANA INTOUCH, we’re pharmatizing AI – and to do that optimally, we needed to know exactly what the biggest desires and barriers are. Download the POV to learn what 30 life-sciences marketers said their priorities were and what difficulties they were facing in putting these new solutions to work.

12|21|23

Three Key Elements to Win the Gold – Advice From Award-Winning Creative Experts

Three of our creative leaders at EVERSANA INTOUCH had the honor of participating in a webinar hosted by Cannes Lions, exploring the theme of "Health and the Health-Conscious Consumer."  Explore the three key elements that helped to spark conversations to ignite change among healthcare disparities.

12|13|23

First and Third-Party Cookies – Privacy Implications on Paid Media

In the dynamic realm of digital marketing, leveraging first-party and third-party cookies is akin to navigating uncharted territories. And while these data sources have long been the bedrock of digital strategies, the landscape has drastically shifted with the surge in privacy legislation. In this POV, we outline how valuable data from first-party and third-party cookies […]

12|01|23

Cannes Lions, Ad Forum Spotlight The Chrysalis Initiative & EVERSANA INTOUCH in New Webinar, Article

Our award-winning campaign for The Chrysalis Initiative is showcased in a new article on Ad Forum, and in an upcoming webinar from Cannes Lions, where it won gold this year.

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