Data Privacy Blogs
A Cookieless Future: Why All the Fuss Around Cookies?
For years, third-party tracking cookies were the backbone of the internet. Now, marketers must develop strategies to address targeting and measurement in a world without them. Read on to get creative solutions that keep messaging personalized in a cookieless world.
Industry Group Will Create New Standards to Protect Ad Practices and Consumers
As the demand for more privacy protections continues, the ad industry moves to create new standards that protect digital advertising practices, including targeting and messaging, while also maintaining consumer privacy.