HCP Marketing Blogs
The Evolution of Retail Healthcare Models
Major national pharmacy chains have announced new options for patients who would like affordable, one-stop, comprehensive healthcare outside of the traditional care setting, as well as new opportunities for PCPs. Three Intouch market access experts offer considerations and opportunities for pharma marketers to navigate this growing retail healthcare delivery trend.
Intouch Innovation Expert Weighs in on the New World of Virtual Health
To better understand the impact of the new virtual health landscape, the DHC Group recently conducted research including thought leader roundtables, physician surveys via the SERMO network, and interviews with pharma marketers, including Intouch director of innovation, Brendon Thomas.
Coronavirus (COVID-19) and Its Effect on Pharmaceutical Marketing and Sales
Due to COVID-19 and its impact on people and health systems, pharmaceutical marketers will be seeking new ways to engage with their customers. This POV will address those challenges and also elaborate on the opportunities pharma marketers have to help their healthcare customers, as well as patients, and build relationships with both audiences for the future, once this health crisis has passed.
Telehealth & Pharma – Finding a Niche in This Rapidly Growing Field
With the rapid spread of Coronavirus disease 2019 (COVID-19) throughout the United States, many pharmaceutical companies are being forced to prepare for a scenario in which their sales representatives cannot visit healthcare providers (HCPs) and patients are limited in their ability to visit healthcare facilities. This infographic looks at how telehealth services can play an […]