What Matters Most: The Trends That Will Shape Pharma Marketing in 2022
Through the lens of 7 trends, we examine how our lives have changed over the past two years, and what pharma marketers need to do to recognize and weed out old assumptions and approaches to how we do business in 2022, and beyond.
Why AI Equity Is the Next Step for Transformational Pharma
Artificial intelligence is here to stay, and it has the potential to improve health outcomes when done right. But is the data informing your AI biased? How can you know, and what can you do about it? Intouch’s VP of innovation, Abid Rahman, shares insights and advice.
PM360 Names Intouch Field Coaching Report a 2020 Innovative Service
PM360’s December innovation issue is out, and Intouch’s field coaching analysis report was recognized for helping pharma reps know whether their messaging resonates with healthcare providers — and how to pivot when it doesn’t.
Are Pharma’s TV Ad Strategies Out of Date?
TV viewing habits have changed, yet pharma still has a traditional advertising mindset. The good news: promising alternatives offer the same reach, with more precise targeting and better ROI. Here, Intouch EVP Justin Chase talks with PharmaPhorum about how to make the evolving media landscape benefit your brand.