Innovation Blogs

01|19|22

The 5 Top Tech Trends at CES 2022

This year’s in-person show returned to Las Vegas and featured hundreds of products ranging from shiny new objects and practical devices to pie-in-the sky tech. Get the scoop from Intouch’s innovation team!

01|13|22

2022 Pharma Marketing Trend to Watch: Digital Medicine

Wearable technologies aren’t new, but we’re seeing, and expecting, increased pharma partnership with them. Learn more about how pharma can help patients stay connected for the best care, from the experts at Intouch.

12|06|21

What Matters Most: The Trends That Will Shape Pharma Marketing in 2022

Through the lens of 7 trends, we examine how our lives have changed over the past two years, and what pharma marketers need to do to recognize and weed out old assumptions and approaches to how we do business in 2022, and beyond.

11|11|21

Meet Intouch MedComm – Our Digitally Savvy Science Experts

Intouch MedComm translates complex science into engaging clinical content to transform your brand and ensure HCPs get the information they need to make the right decisions for their patients. Read on to learn more!

11|08|21

Intouch’s Latest Creative Campaign Focuses on What’s NEXT

We’re brimming with craft at Intouch, and our latest campaign — which symbolizes our unique approach to solving client challenges in creative ways others can’t imagine — dials it up to eleven. Learn more here!

06|17|21

Telehealth’s Vital Role in Improving Oncology  

The pharma industry has the opportunity to go further, creating even better solutions that improve health along the entire continuum of care. Read on to learn more.

03|09|21

Why AI Equity Is the Next Step for Transformational Pharma

Artificial intelligence is here to stay, and it has the potential to improve health outcomes when done right. But is the data informing your AI biased? How can you know, and what can you do about it? Intouch’s VP of innovation, Abid Rahman, shares insights and advice.

02|23|21

The Now and the Next: Advice for Pharma Marketers in the New Normal

No time to read our comprehensive whitepaper on thriving despite the challenges the pandemic has brought? John Kenny, Intouch’s strategic planning guru, has the key takeaways.

01|12|21

PM360 Names Intouch Field Coaching Report a 2020 Innovative Service

PM360’s December innovation issue is out, and Intouch’s field coaching analysis report was recognized for helping pharma reps know whether their messaging resonates with healthcare providers — and how to pivot when it doesn’t.

12|03|20

Are Pharma’s TV Ad Strategies Out of Date?

TV viewing habits have changed, yet pharma still has a traditional advertising mindset. The good news: promising alternatives offer the same reach, with more precise targeting and better ROI. Here, Intouch EVP Justin Chase talks with PharmaPhorum about how to make the evolving media landscape benefit your brand.

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