Privacy Blogs


Intentional Technology – A Central Theme of SXSW 2021

When even the SXSW tech crowd is feeling burned out on technology, you know it’s a trend to pay attention to. Find out what we learned about the intentional use of tech, and what it means for healthcare brands.


What Matters Most: The Trends That Will Shape Pharma Marketing in 2021

Each year, Intouch creates a “what to watch for” POV to help pharma marketers prepare for the coming year. Here, we explore 5 interrelated aspects of the pandemic’s effects, predict how they will continue to play out in 2021, and recommend how to grow and benefit from them.


Facebook’s Limited Data Use Feature: What Pharma Marketers Need to Know

Facebook’s new feature for businesses, called Limited Data Use, restricts how it stores and processes data belonging to California residents. Find out what pharma marketers need to know to comply with LDU.


Industry Group Will Create New Standards to Protect Ad Practices and Consumers

As the demand for more privacy protections continues, the ad industry moves to create new standards that protect digital advertising practices, including targeting and messaging, while also maintaining consumer privacy.


CHC to Host 5th Annual Healthcare Policy Conference

The Coalition for Healthcare Communications will host a May 2020 conference on healthcare policy, from the perspective of health marketing & comms pros. Learn more & get the registration link here.


Intouch EVP Takes on the Top Three Data-Privacy Myths

In this piece for the Forbes Tech Council, Intouch EVP David Windhausen addresses three common fears about data security and why those fears are unfounded.


Intouch Takes Data Security to the Next Level With Two New, Highly Regarded Credentials

Data breaches have become so common, there’s a Wikipedia page devoted to cataloging them – to date, more than 300 breaches are listed. Types of industries affected include hospitality, travel, internet service providers, banking, social media, retail, and of course, healthcare, among others. The massive Equifax breach announced in September 2017 led the Federal Trade […]


Throwback Thursday: 9 Months, 9 Noteworthy Intouch Blogs

As we edge closer to the end of 2019, we wanted to stop and smell the roses, or in this case, indulge in a Throwback Thursday moment and share some of our favorite blog posts from this year. This list represents Intouch’s thinking on a range of topics, from the evolving role of artificial intelligence […]


California’s New Data Privacy Law: New Thinking on its Implications for Pharma

Last fall, we published a POV called “Should Pharma Care About California’s New Data Privacy Law?” Since then, we’ve been monitoring the legislative process and the discussions and reactions of opinion leaders. This updated POV provides the latest thinking on this law and its implications for pharma marketers.


Sensitive Disease State Media Targeting

With the advancement of programmatic media in the pharmaceutical space, many types of targeting are available that can identify and serve pharma ads to the right audiences, both in direct-to-consumer (DTC) and healthcare provider (HCP) advertising. When putting together a media plan for a specific brand, it is important to consider the disease state sensitivity associated with the brand before aligning on targeting tactics.

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