CONFERENCE PRESENCE
Hands-On Education, More Meaningful Engagement
Using interactive tech to tell stories boosted HCP engagement and learning.
THE CHALLENGE
Scientific conferences offer important educational and promotional touchpoint opportunities for reaching HCPs, but the educational material often appears dated or just isn’t engaging. One specialty pharma company wanted a new approach to storytelling and an innovative way to creatively reflect its leading-edge treatment technologies.
THE SOLUTION
Using touch panels HCPs could interact with, an iPad loaded with educational content, a touch table and a 360-degree tour of a manufacturing facility, we created four engaging, drug- and condition-specific experiences for HCPs to learn about clinical trials, disease progression, novel treatments, and the process of developing an innovative therapy.
FACTS AT A GLANCE
1,000+ booth visitors
500+ virtual interactions
Average of 4 minutes spent browsing a therapy website & 4+ page views per session