Trailblazers in Media & Technology
Intouch Media is different. And proudly so. All we do is pharma, and we’ve established an enviable track record of pioneering media technology in service of the life sciences. We live and breathe addressability – tracking it, making it data-driven, leveraging it to inform insights and drive KPIs. We’re laser focused on both scale and a targeted approach. In short, we’re exactly what you’d expect from the media experts who are such an integral part of the culture of innovation that is Intouch.
Our Origin Story
Intouch Media: A History of Innovation That Bodes Well for the Future
Our CEO and founder, Faruk Capan, was born and raised in Turkey. He came to the United States – and the University of Central Missouri – for graduate studies. After an internship at pharmaceutical company Marion Merrell Dow (now Sanofi), Faruk landed at Teva Marion Partners (now Teva), where he built the first-ever online patient portal, MSWatch. The first website of its kind, it was a major innovation in the 1990s – as well as a major challenge, as the team learned to manage entirely new ways of communicating with patients.
Intouch Media’s fearless innovators don’t just fit into the Intouch culture of innovation, they lead it.
With MSWatch, Faruk learned the invaluable ins and outs of medical, legal, and regulatory reviews. He tested boundaries. And he badly wanted to keep innovating. Very badly. So badly that he would occasionally go rogue and break rules. Finally, his boss said these fateful words: “I don’t want to fire you. But maybe you should start your own company.” With no detailed plan, a six-month-old baby, and little more than a dream, Faruk quit his job and founded Intouch in 1999.
Ever since that first pharma patient portal, Intouch has had many other “firsts” – more than we can mention here – leading the pharma industry through innovation. In 2018, Intouch reorganized to become Intouch Group, a parent organization representing multiple agency affiliates with a diverse suite of full-service capabilities. Intouch Media was created as a stand-alone entity to continue to support both longtime Intouch accounts and media-only clients. Today, Intouch Media is part of a powerful global presence in healthcare marketing, a five-time pharma agency of the year winner, a five-time best place to work, and one of the top 20 most creatively awarded healthcare agencies.
After 20+ years and a history of great work and tremendous growth, Intouch doesn’t sound much like a start-up anymore. But Faruk still approaches our business as one to ensure we continually adapt, change, and evolve. It’s why we continue to champion our unique capacity for embracing and seeking change, our tenacity in taking on major challenges and our commitment to true innovation.
Created the first GIPHY campaign designed for pharma and used across mobile and the GIPHY platform
First Socially Enabled Pharma Widget
Built the first pharma-friendly social-sharing widget for Facebook, blogs, forums
First Snapchat Campaign
Developed the first patient-centric filters designed to engage patients at live events on Snapchat
Our Why, Who
We Are & What
We Stand For
THE CORE BELIEFS THAT GUIDE US
Select a value to reveal more.
Be curious, welcome change,
and invest in personal
Embrace collaboration and
have each other’s backs.
Fight for the innovative, the
bold, the captivating.
Foster genuine connections
with clients, partners, and
Say what we mean and do
what we say.