Unbranded Patient Social Campaign

It’s Time to #OvaryAct

Awareness about ovarian cancer was lacking. We changed that in a big way.

Speaker 1:

When it comes to ovarian cancer, there’s a lack of information, education, and dialogue compared to the “big headline” cancers. And the women who do get treatment are often told to “watch and wait” for their cancer to return.

ENOUGH. Ovarian cancer needed more than just a voice. It needed a full-blown movement. So, we created #OvaryAct – a social media campaign that leveraged the industry’s first partnership with GIPHY. This holistic campaign featured shareable stickers and animated GIFs, impactful paid media, and an eye-catching microsite. The results: pure empowerment. And those numbers: still growing, with industry recognition that has yet to let up. Another hugely successful new first by an agency known for firsts.

THE CHALLENGE
When it comes to ovarian cancer, there’s a lack of information, education, and dialogue compared with the “big headline” cancers. And the women who do get treatment are often told to “watch and wait” for their cancer to return.

So we said, ENOUGH. Ovarian cancer needed more than just a voice — it needed a full-blown movement.

THE SOLUTION
We created #OvaryAct — a social media campaign that leveraged the industry’s first partnership with GIPHY. This holistic campaign featured shareable stickers and animated GIFs, impactful paid media, and an eye-catching microsite.
These opportunities for connection led to pure empowerment.


FACTS AT A GLANCE
In one month, we received:

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20K+

Link Clicks

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2M+

Engagements

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52.6M

Views


And as these numbers continue to grow, the industry recognition has yet to let up.

INDUSTRY RECOGNITION

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PM360 Pharma Choice Award, Gold in Social Media

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PM360 Greatest Creators Showcase

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Med Ad News Manny Awards Finalist

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PM360 Trailblazer Awards Finalist

#OvaryAct was another hugely successful first by Intouch, an agency known for firsts.